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Staying Ahead in the FinTech Revolution

The financial landscape is undergoing a seismic shift, driven by rapid advancements in technology. While FinTech companies and big banks are quick to adapt, modern mutuals often find themselves at a crossroads. The need for continuous learning and adaptation has never been more critical for these community-focused institutions. In this ever-changing environment, platforms like Doshi offer a lifeline, providing the tools and insights needed to stay competitive. Since the pandemic, there has been a steady growth in Credit Union membership with a 2.2% growth from 2021 to 2022 in the UK. In the US just under 6 million more people joined a credit Union from 2021 to 2022 - the biggest increase in membership in the last 10 years (Statista 2023).

The Challenges Modern Mutuals Face in Regards to Technology

While the numbers look promising, we can’t deny the modern day struggles that Credit Unions and other mutuals now face. With their community-centric models, Modern Mutuals face unique challenges in adopting new technologies. These range from limited budgets and a lack of specialized IT staff to the inertia of traditional operational methods. Moreover, the pace at which technological advancements occur can be overwhelming, making it difficult for them to identify which technologies will offer the most value to their members.

Why Modern Mutuals Need to Keep Up with the Competition

The financial industry is a battleground where the most technologically advanced often come out on top. Traditional banks and FinTech companies, armed with larger budgets and specialised teams, are quick to adopt innovations that enhance customer experience and operational efficiency. For modern mutuals, falling behind is not an option. The risk is twofold: not only do they stand to lose existing members to more technologically adept competitors, but they also miss out on attracting a younger, more tech-savvy demographic.

How Doshi Can Help Modern Mutuals Stay Ahead of the Curve

This is where Doshi comes into play, offering a range of solutions tailored to the unique needs and constraints of modern mutuals. Doshi's platform provides gamified financial education modules that can be integrated seamlessly into a credit union's existing ecosystem. But it goes beyond that. With AI-powered coaching and analytics, Doshi offers deep insights into member behaviour and preferences, enabling credit unions to offer more personalized services.

Furthermore, Doshi's AI features allow for a level of personalization that was previously unattainable. By understanding each member's financial habits and goals, credit unions can offer targeted advice and products, enhancing member satisfaction and loyalty. Not to mention their analytical capabilities. By understanding what their community values, credit unions can tailor their services and products more effectively, ensuring they meet the specific needs of their members.


In the fast-paced world of financial technology, standing still is not an option. Modern mutuals must embrace continuous learning and adaptation to stay competitive. Platforms like Doshi offer the tools and insights needed to navigate this complex landscape, from personalized financial coaching to invaluable analytics.

By partnering with platforms that understand their unique challenges and needs, credit unions can not only survive but thrive in the FinTech revolution. The future belongs to those who are prepared, and with Doshi, credit unions have a trusted ally in their journey towards technological empowerment and member satisfaction.

Staying ahead in the FinTech revolution requires more than just adopting new technologies; it requires a deep understanding of your members and the challenges they face. Doshi offers this understanding, coupled with the technological solutions to address it, making it an invaluable partner for any modern mutuals looking to secure its place in the future of finance

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