Doshi Partners with AAZZUR to Bridge the Gap Between Financial Literacy and Real-World Action
New partnership enables banks to turn financial education into product sales, connecting engaged customers with savings accounts, loans, and more.
LONDON, UK – 10th February 2026 – Doshi, the gamified engagement platform that drives deposits and reduces churn, has partnered with AAZZUR, the modular financial services orchestration platform, to help banks turn customer engagement into revenue.
The partnership allows financial services to leverage Doshi's financial education content, gamification engine, behavioral intelligence, and AI-powered coaching to drive measurable business outcomes - turning learning moments into product usage, account openings, and lending opportunities, all powered by AAZZUR’s middleware and front-end orchestration technology, the infrastructure layer that makes those outcomes commercially actionable.
From Engagement to Revenue
Financial institutions using Doshi report 20-40% increases in in-app engagement, translating to higher member lifetime value and reduced churn. The platform combines interactive financial education lessons, gamification, personalised rewards, and behavioural data to identify members' financial needs and readiness for products in real-time.
Through the AAZZUR integration, banks can now act on these engagement signals instantly - connecting members who complete savings education modules to savings products, or loan literacy courses to pre-qualified credit applications.
"Mid-tier institutions need to compete with neobanks on member experience while maintaining their trusted advisor relationships," said Daniel Rose, Founder & CEO of Doshi. "Our AI-native platform drives engagement through education, surfaces behavioral insights, and AAZZUR provides the infrastructure to convert that engagement into revenue-generating products - all within the bank's branded experience."
Behavioral Intelligence Meets Infrastructure
Doshi's AI-powered engagement engine generates rich behavioral data: completion patterns, financial health indicators, product readiness signals. AAZZUR’s modular architecture allows institutions to select and deploy financial products through a single orchestration layer, removing the need to manage multiple vendor integrations. By sitting between engagement platforms like Doshi and the underlying banking infrastructure, AAZZUR accelerates time to market and simplifies compliance, product configuration and scaling.
Philipp Buschmann, CEO at AAZZUR said: "Doshi turns financial education into real engagement, empowering corporates, banks and fintechs alike to advise their customers on how to make better use of the services available to them. AAZZUR’s job is to make sure this engagement can be acted upon instantly, connecting the right customers to the right products and facilitating the launch of the financial services customers want and need, rapidly and with minimal integration work. To put it another way, AAZZUR’s middleware and front end makes Doshi’s insights actionable."