Make Financial CoachingYour Competitive Edge.

The AI-native engagement layer that personalises every interaction and drives meaningful loyalty and conversions.

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Driving Impact With Leading Financial Institutions

Castle Trust
Linklaters
TSB Bank
Smile Credit
Santander
Great Inspirations
Furness Building Society
Manchester Credit Union
Yorkshire Bank

The customer outcome I'd like to achieve is...

Your Engagement Layer, Powered by Your Brand

Behaviour-changing financial journeys that help your customers progress — and strengthen your brand.

Personalised icon

Personalised

Every life moment is different. Doshi personalises each one -building credit, investing, or home buying -with evergreen content that stays relevant for every segment.

Let's personalise your learning experience.

Build wealth
Employed
Improve my credit score
Student
Build wealth
Employed
Improve my credit score
Student
Build wealth
Employed
Improve my credit score
Student
Build wealth
Employed
Improve my credit score
Student
Very confident
Beginner
Good enough
Intermediate
Very confident
Beginner
Good enough
Intermediate
Very confident
Beginner
Good enough
Intermediate
Very confident
Beginner
Good enough
Intermediate
Gamified icon

Gamified

Turn your customers’ financial goals into habits. Gamified streaks, leaderboards, and rewards drive consistent engagement and deeper loyalty.

Gamified
For Every Market icon

For Every Market

We translate and localise all content to match your market’s language, culture, brand tone, and compliance standards.

For Every Market
Built for Scale icon

Built for Scale

Whether you serve 1,000 users or 1 million, Doshi delivers consistent, reliable performance.

Built for Scale
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Effortless Integration

Embed Doshi wherever your customers are - your website, your app, or any digital channel.

Effortless Integration
Doshi mark

Doshi

Education isn't an add-on. It's your competitive edge

Two Deployment Models. One Engagement Engine.

Integrate Doshi directly into your app or launch it as a standalone experience. The same behaviour-changing journeys, delivered your way.

Embedded Inside Your App or Web icon

Embedded Inside Your App or Web

A native-feeling experience that delivers behaviour-changing financial journeys inside your existing app or website — fully adapted to your brand.

Doshi fully adapts to your design system, delivering a seamless, brand-owned experience that users instinctively trust.
Growth layer preview

Built for Your Compliance, Marketing, and Product Teams

A single CMS for designing lessons, launching surveys, configuring rewards, and previewing full journeys — simple for every team, powerful at scale.

Create Compliant Lessons

Produce lessons at scale using your policies, content, and brand voice. Start from our library of 1,000+ modules or generate new ones instantly with AI — all automatically checked for compliance.

Create Compliant Lessons

Dynamic Learning Journeys

Deliver adaptive learning paths that personalise lessons based on user inputs, personas, and financial goals — ensuring each customer gets the right content at the right moment.

Dynamic Learning Journeys

Preview Your Learning Experience

See exactly how lessons, journeys, and rewards look with your fonts, colours, and design tokens applied — ideal for compliance reviews, internal sign-off, and user testing.

Preview Your Learning Experience

Add Surveys and Product Nudges

Collect real-time insights with in-lesson surveys, then trigger personalised financial promotions based on personas or actions — educating first, converting with trust.

Add Surveys and Product Nudges

Configure Leaderboards and Rewards

Set up custom leaderboards, budgets, and incentives — from gift cards to in-bank benefits. Fully configurable and webhook-ready for your existing rewards systems.

Configure Leaderboards and Rewards

Built for the Ecosystem That Powers Modern Banking

Doshi plugs into your current systems, channels, and customer journeys - enabling financial education at scale with minimal integration effort.

Web Components icon

Web Components

Drop lightweight modules, like “Doshi Balance” or “Start a Lesson”, directly into your app or website. Style them to match your design system, and even link components to transactions (e.g., after an overdraft fee, surface a savings lesson).

Web Components preview
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Webviews

Embed full experiences, such as leaderboards, journeys, or your home learning hub, as seamless Webviews to launch end-to-end engagement instantly.

Webviews preview
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Reporting API

Access aggregated analytics through your BI tools - giving you clear visibility into engagement, performance, and early growth signals across your customer base.

Enrichment API icon

Enrichment API

Connect Doshi behaviours to your CRM to understand user intent, reduce fraud and default risk, and trigger targeted notifications at the right moment.

Infrastructure API icon

Infrastructure API

Use the same API that powers Doshi’s own modules - so you can build custom components, design new experiences, and keep everything perfectly on-brand.

4.8

Ratings

300k

Users

2M+ hrs

Hours of learning

95%

Active learners

Partnerships that drives growth & support

Doshi integrates seamlessly with leading banking service providers making it easy to activate financial education and engagement within your existing infrastructure.

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Banking Partners

We work with digital banking and Banking-as-a-Service providers in the UK, US, and Canada to accelerate adoption for credit unions and community banks — enabling seamless deployment through your existing platform.

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Strategic Partners

We partner with leading banking platforms, associations, and institutions to accelerate adoption, expand reach, and deliver impact across credit unions, community banks, and financial ecosystems.

Trusted Across Banks, Mutuals and Lenders.

Banks

Turn everyday banking interactions into meaningful engagement that drives activation, product uptake, and retention. Differentiate your digital experience and compete with neo-banks through personalised financial journeys.

Banks

Credit Unions

Deliver accessible, personalised education rooted in member needs and community values. Build lasting loyalty, support financial wellbeing, and attract younger members to sustain long-term growth.

Credit Unions

Lenders

Help customers borrow confidently with contextual learning at key decision moments. Improve credit readiness, reduce defaults, and strengthen repayment behaviour - driving healthier portfolio performance.

Lenders

Building Societies

Empower members with guided learning tailored to life milestones - from homeownership to saving habits. Strengthen trust, deepen relationships, and support financial resilience across generations.

Building Societies

Leaders in Financial Wellbeing Choose Doshi

Hear how customers use Doshi to drive loyalty, insight, and meaningful customer progress.

Doshi enables us to offer accessible, digital-first financial education that helps our members make informed decisions and build healthier money habits.

Ryan Young

Ryan Young

CFO, Manchester Credit Union

Manchester Credit Union

We have enhanced our customers’ financial literacy whilst deepening engagement with our products. It has made finance more approachable and engaging, creating significant value for our members.

Pooja Rohra

Pooja Rohra

Head of Marketing, Creditspring

Creditspring

We now deeply understand how young professionals engage with financial tools. The insights we gained were instrumental in shaping our approach to long-term financial wellbeing.

Kam Ahir

Senior Innovation Manager, Santander

Santander

Doshi offers us the ability to improve our communities and drive people to their local high street.

Alex Memmott

Alex Memmott

Head of Marketing, Furness

Furness

We’ve been impressed both by the range and depth of learning available and the user-friendly, intuitive way of Doshi’s learning experience.

James Richards

James Richards

Strategic Partnerships, Commsave Credit Union

Commsave Credit Union

Recognition & Awards

Celebrated for innovation and customer impact. Trusted by leading institutions through award-winning learning and industry-backed pilots.

Recognition & Awards

Security & Compliance

Enterprise-grade protection built for regulated industries. Secure, compliant, and accessible — ready for safe deployment at scale.

Security & Compliance
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Book your demo

Let’s talk about how Doshi can help you grow. Book a time that works for you — right here, instantly.

“Looking forward to understanding your goals and showing what’s possible.”
Daniel Rose

Daniel Rose

CEO & Co-Founder, Doshi